Bill Ray
The Register
Monday, June 23, 2008
Airline travel is set to get even more unpleasant, as hapless airline passengers face being hounded through airports by online advertisers as well as security, customs and perfume touting duty free sales staff.
The airline industry could save $600m a year by tracking passengers through airports and punting ads to their mobiles, along with their tickets and boarding passes, according to a report from airline industry tech supplier SITA.
The prediction comes in a report from SITA, distributed at its Air Transport IT Summit in Brussels last. It gains a little credibility by including research from Cambridge University, though SITA are the one's who would like to provide the technology.
The tracking idea could be done in conjunction with the network operators, in much the same way commercial tracking happens now. At present customers receive an SMS asking them if they're OK with the idea, and if they don’t say no then the third party (in this case the airport) gains access to instant information about the location of the phone, and hence that of the user. That generally gives rough information, though the density of cells within an airport should give locations within a hundred meters or so.
FULL ARTICLE @ The Register
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